ABOUT SOIHA GROUP

SINCE 2003

SOIHA GROUP

Soiha Group is a leading corporate group in Thailand, comprising Soiha Intergroup Co., Ltd. and Korea Power Products (Thailand) Co., Ltd. We specialize in the import and distribution of power tools, water pumps, cleaning equipment, and agricultural machinery under renowned brands such as ROWELHYUNDAITORQUESTARKE,
BURKINMR. PUMP, and SUNDANT.

We are committed to sourcing high-quality products to meet the diverse needs of our customers. With over 20 years of experience and expertise, we have achieved annual sales exceeding 1 billion THB, reinforcing our position as a market leader and earning the trust of our customers. Our extensive nationwide distribution network, along with excellent after-sales service, ensures maximum customer satisfaction.

Additionally, we continuously strive to develop and introduce innovative solutions to the market, enhancing the efficiency and convenience of our customers’ work and overall quality of life.

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2003

Soiha Intergroup Co., Ltd. was founded to serve as a distributor of centrifugal pumps, power sprayers, engines, welding machines, power generators, and garden tools. The company operates a nationwide distribution network through authorized retail partners in provincial areas.

2005

ROWEL was established to provide a wide range of products, including welding machines, engines, water pumps, power generators, garden tools, construction equipment, power sprayers, and laser level meters. The welding machine has consistently been recognized and widely trusted by professionals in the industry.

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Torque
Rowel
Sundant

2014

Korea Power Products (Thailand) Co., Ltd. was established as an importer and distributor of power tools, garden tools, and high pressure washers under the HYUNDAI brand from South Korea. The company holds the exclusive and legally authorized Licensee rights for Thailand. Its distribution network has been strategically developed through leading distributors, particularly within the Modern Trade sector, ensuring continuous growth and market expansion.

2018

The company is committed to becoming a leader in the water pump industry, leading to the establishment of the TORQUE brand. This product line encompasses submersible pumps, centrifugal pumps, automatic pumps, utility pumps, and multi-stage pumps, along with submersible pump controllers designed to support various energy sources. Emphasizing international-quality performance, TORQUE aims to be the premier choice for Thai consumers. The company has successfully expanded its customer base among well-drilling professionals, driven by product quality, comprehensive warranty, and after-sales service.

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Aurkin
Starke
Mr.pump

2020

STARKE was founded to provide an international alternative for professional cleaning equipment, catering to the car care industry and the commercial cleaning sector. Offering a comprehensive range of high-performance tools, STARKE products include high pressure washers for both general and industrial use, foam sprayers, hot water pressure washers, vacuum cleaners, and hot air blowers. All products are designed to comply with the high standards of quality, reliability, and safety.

2021

ROWEL power generators have been widely recognized for their quality by professionals in various industries. To keep innovating, we have improved our generator technology to meet the needs of more users, including inverter generators designed for camping, construction, and medical applications. In particular, ROWEL has become the top choice for agricultural drone operators, with proven performance endorsed by real users. As a result, we confidently guarantee that ROWEL is the true expert in power generators.

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2023

– We introduced MR.PUMP, a water pump brand designed as an affordable option for farmers and all water users. The product line includes submersible pumps with DC systems, diverse controllers, jet pumps, centrifugal pumps, automatic pumps, and utility pumps.

– To complement this, we launched SUNDANT, a solar panel brand designed to support different solar energy uses. It offers high-quality standards and advanced technology to meet the needs of all users.

– Additionally, BURKIN was established as an affordable brand to expand our customer base in power generators, oil-free air compressors, power tools, and garden tools markets, offering a new option that balances quality and price.

– In the same year, we took ROWEL to the next level, by our extensive industry expertise and strong market recognition. Building on this, we launched a new line of professional-grade power tools, delivering superior performance and innovative solutions. This marks another milestone in our journey ROWEL THE NEXT POWER, more completely for professionals.

YEAR 2024

As an importer and distributor of high quality mechanical and electrical equipment for industry and agricultural tools from abroad, has growth sales 650 Million baht / year 2013

SIGNED A CONTRACT WITH ROWEL

SOIHA INTERGROUP WAS FOUNDED IN 2003 with a registration capital of 80,000,000 Baht (eight million Baht only).

SIGNED A CONTRACT WITH SUNDANT

SOIHA INTERGROUP WAS FOUNDED IN 2003 with a registration capital of 80,000,000 Baht (eight million Baht only).

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Vision

A LEADER IN TECHNOLOGY & INNOVATION

To become a leading manufacturer and distributor of power tools, water pumps, cleaning equipment, and agricultural machinery through cutting-edge innovation and advanced technology. We aim to enhance operational efficiency, meet the evolving needs of industries and agriculture, and promote sustainable growth and economic prosperity.

Mission

DESIGN THE BEST TOOLS FOR LIFE

Our mission is to design, manufacture, and distribute high-quality equipment that optimizes work and life efficiency, supports professional growth, and fosters sustainable income and productivity for our customers.

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More than
20
YEARS OF EXPERIENCE

We understand the needs of professionals and all users. That’s why we carefully select products that ensure high quality, reliable warranty, and excellent after-sales service.

OUR ADMINISTRATOR

Mr Kampol
THAWATCHAI BANCHAJARUPORN
PRESIDENT

At SOIHA GROUP, we are committed to delivering high-quality products and solutions that drive efficiency and reliability for our customers. With years of experience in the industry, we have built a strong foundation based on expertise, integrity, and continuous improvement.

As we move forward, we remain focused on innovation, sustainability, and expanding our global reach. We appreciate the trust and support of our customers, partners, and employees, and we look forward to achieving even greater success together.

Apinun
KANOKPOB
NIMIHUT
Director of Business Support
Apinun
Apinun
Thanyaworakarn
Director of Business Operations
Apinun
ANCHALEE
SOMBOON
Director of Account & Financial